Friday 12 February 2016

Task 3 - Research into a marketing package for an artist (Digipak)





This is the digipak for Jessie J's album.
The digipak is very simple, the cover is of Jessie, and just her name is present. It is in big, bold, shiny text, this could be to draw the attention of the public.

The disc is very simple, it reads; "Jessie J - Who You Are" with a love heart on the left hand side. It is a nice design, and keeping it simple allows the audience to appreciate the album not the artwork.

Finally the back cover is very simple, it is just white, and it has the names of the songs in order down the middle. Again I think the simplicity is good, and keeps it straight to the point. It doesn't sidetrack listeners from the album itself.

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